I am very confident we get converse white leather fear no favour answers, because if we are gonna publish this in the public domain, it is the reputaion of the key researchers at stake. "I have heard that good designs from a biomechanical standpoint can get sunk because they can't be marketed or because they don't meet aesthetic considerations" I am sure this is the case with some companies, but not with ASICS the only reason a project gets sunk is if we can not establish beyond doubt that it works or, that it has the potential to injury the athlete. Let me give you a recent example. For almost 4 years, I have been working on a project aimed at individuals with late stage overpronation, that is those pronating from midstance on, which is very stressful.
I don't know the situation comme des garcons converse at ASICS, so I can't speculate on your situation" I have been at ASICS for 30 years this year& the head biomechnist, Nishiwaki-san also head of research, not me has been there as long as I can remember. In my time as someone very converse all stars involved 12years there has not been one single loss of a key design or research staff member. Remarkable I am sure will now scoff that maybe this is ASiCS "problem". I know the guys at Nike and adidas pretty well. Mario LaFortune, Gordon Valient and Jeff Piscotti have all been at Nike longer than I have been at ASICS all three are the key biomechnists can speak for design team sorry, do not know. Adi the same.
Let me give you an example of this and the off white converse risks we take. In 2005 I identified a group of athletes who had an extraordinary divergence of injury rate and type in the sports community. in particular this group was suffering ruptures of their ACL's at a rate 8 times more often than their peer group. This group? Women. I wanted to try to understand why this was happening, and what we might be able to do to help, given that, at the time, all women's shoes were downsized versions of mens shoes, making zero recognition of the diffrences in anatomy, physiology biomechanics, etc. So we embarked on a fascinating journey.
We did not expect a huge spike in sales!! Interestingly, we added 3mm to the heel gradient, because we were aware that the achilles tendon was susceptible! The rward we got from Chris MDougall for 4years of hard work and many many dollars wa for him to publically mock the shoe and call it thE ASICs Gel Menses. He never bothered to read the research or understand what it was about. Sometimes the crap flows the other way Pete! "it's converse cdg not easy to offer alternatives, and I realize this.
But, because alternatives are hard does not mean we should be content with the status quo when studies content with the status quo do suggest that basing shoe type almost exclusively off of things like arch height and pronation does not seem to be of any benefit to the runner" As we speak I am working on exactly this. I can tell you I am personally very embarrassed that there is any mention of a wet foot print test on any
ASICS website. I will have it removed or die trying.