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A question seeming apparent is brought out, Is Nike the sponsor of the London Olympic GamesMaybe you are more inclined to the answer "yes", which is apparent, too, and the data display like that} In a survey for 1034 American consumers, about 34% consumers mistakenly believed that Nike is the sponsors of the London Olympic Games, while only 24% of the respondents knew that the official sponsor of this London Olympic Games is Adidas.But Nike will never give up this big fish since it has been obsessed with almost every important game's sponsor Adidas All Star Shoes so the come into being of "Live out Your Greatness" series marketing activities also developed hotly, but Nike's spirit of supporting the national movements is one of the reasons of the start of the activities.

The marketing idea "Building up relation with consumers" Nike has been following is mainly reflected in the daily continuously updated of Nike's official micro blogging " Just Do It". Nike would always track popular or controversial events of the Chinese team on that day, and made the micro blogging copywriting and micro blogging with map immediately after the announcement of the results of the competition.